The Robbie Chapman 5 Step Process
Over all the years of selling high quality jewellery I’ve refined the technic of producing time and time again the best outcome for each and every client. Everyone is different and views jewellery a different way to each other and I constantly have adapted to each person so in the end they walk away with their ideal dream piece of jewellery. You know so many times with the discussions after making a masterpiece for a client the words have come out of their mouth with thanking me for making their dream piece of jewellery, and that’s what it’s about. Customer satisfaction for the many years.
So here I’ve come up with the 5 essential steps for when manufacturing a custom piece of jewellery for everyone and by going through all these steps you will never go wrong and here I break each of the 5C’s down for you to note and even share:
1. Content – Knowledge & education
2. Character – Personality of customer
3. Customise – Tailored designs
4. Choice – Choice of designs
5. Creation – Creation of eternal love
Robbie Chapman 5C step #1
Content – Knowledge & Education
This by far is the best introduction to jewellery and this is where I talk about the 4C’s of a diamond. Colour, Clarity, Cut and Carat. Each one just as important to one another and so many times I’ve come across people that have heard about them, and leant about them, but not fully understand them. Here I take you step by step on what the 4C’s mean and give you a full understanding of why a diamond sparkles and even give you a hands-on experience with looking a loose diamonds in their raw form. I love teaching and educating clients at this level so in the end they have a full understanding of what they are looking at and what they are actually purchasing.
Robbie Chapman 5C step #2
Character – Personality of customer
The next 3 steps are so critical to the outcome of the design as I feel so many people out their in the world are buying jewellery based on other peoples thoughts and decisions when what really the questions that needs to be ask is “what do I want to see in a piece of Jewellery”. With understanding the personality of a customer with asking the right questions about how the person is and what personal style they’re into is something that must be looked at. What I mean by this is picture a person that wears loads of jewellery and has a particular style of jewellery, you need to look at those things in order to make a piece of jewellery that fits into their style.
Robbie Chapman 5C step #3
Customise – Tailored designs
This is where I really bring the dream piece to life with providing the options of design in the jewellery. Everything from the way you want to visualise the piece, height, thickness, widths, colour, shapes, sizes. Every little detail known to man on jewellery I feel needs to be explained as I never want a customer to end up with a piece of jewellery and later on find out that there was another way that the piece could have been made that in their eyes may have looked better. I feel the need to give all my experience in jewellery to each and every customer and coming up with the ideal design custom made for each and every client is an honour to be connected too.
Robbie Chapman 5C step #4
Choice – Choice of designs
After going through in depth Step 2 & Step 3, this is where the piece starts to come together with the choice of design. At this stage I have an understanding of the personality of the client and then with going through all the tailored options in design, together we create the most perfect piece of jewellery with the ultimate outcome. This means everything to me and as this is what the custom process is all about with working with each and every client on a personal level.
Robbie Chapman 5C step #5
Creation – Creation of eternal love
After we have the design and all approved this is where the hand made custom design part comes into play. My passion is in every part of the process and for me making jewellery is where I started at the age of 15 years old and it’s why I got into jewellery, which was to create something. And what I get to create is a tangible piece of jewellery that one love forever. The personal meaning behind a piece is jewellery is massive and I understand that and that’s why I put my heart and soul into every piece like it’s my own. I make the piece you and at the same time I make it for me. Every step of the process I’m involved in with my jewellery and I wouldn’t have it any other way and right up until to point of delivery I’m making sure that the best outcome is there for the client. That’s my promise to you in the creation of love.